Valentine's Day is a short yet intensive season for retailers. Making the most of the season means planning a multi-faceted attack well in advance. It is best to start any marketing six weeks prior to the commencement of the season.
Here are some left-field marketing tips you could consider to make Valentine's Day in your business. While they may not apply to your particular business, they should get you thinking of ideas which are appropriate.
Heart wall. Get customers to submit heart themed art around a heart image or style. Post the art in the windows and on the walls - to show off to customers. Have a small prize for the winner to recognise success.
Romance graffiti wall. Put up a white board or butcher's paper and invite customers to write anonymous notes of romance to others on the wall. This is an opportunity for shoppers to have some fun in a more traditional way around Valentine's Day.
An alternative to the graffiti wall could be to call it a wall of love and get your customers to write on there what they love. It could be a particular food, a local attraction, a movie a song - anything they love. Get known as the business sharing the love.
Romantic poetry competition. Invite your customers to submit a romantic poem. Collate these and choose a winner. Consider getting the local High School English department to adjudicate. Contact the local newspaper or TV station to promote the winner.
Papier mache heart competition. Run a competition for customers to make a stand or display or something physical representing Valentine's Day. This idea is about creating a worthwhile activity and connecting with the season. Put them on display and award a prize.
Romance vouchers. Create a sheet of vouchers which could be given with a Valentine's Day card. The vouchers could be for a home cooked meal, a back rub or a day at the beach together. This idea connects with a do-it-yourself approach for the cost conscious.
Have good gifts. Don't rely just on one or two products. Create a good gift offer beyond the usual chocolates, flowers, plush and balloons. Consider cuff links for men and a gift voucher to a local spa for women.
Do some good. Connect with a local charity and offer donation to them from each Valentine's Day sale - promote the connection. Charity cards do well at Christmas so why not Valentine's Day?
There are plenty of other ideas. Keep thinking. The key with seasons like Valentine's Day is to have fun in engaging with customers. It takes energy and commitment.
Source : Ezinearticles
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